I had recently bought a CHI from Ulta on sale and then got this iron shortly there after. I used them both and ended up returning the CHI. I am able to get the same results at a much more reasonable price. My hair is straight and as a plus this iron has a temp control where as the CHI was set at 370; my hair is fragile and I prefer a lower setting. And it comes with a really cute red satin carrying bag.
You'll be wowed the first time you open the box with this iron as it touts quality from the packaging to every piece of the iron. Encased in a red silk bag with the Gurin logo, it most assuredly travels in style.
The iron is fanstastic: it has adjustable heat, ceramic tourmaline blades, and is made to last.
Great for hair smoothing, flipping, straightening and I have loads of think wavy hair; it passed the test!
I was provided the iron in order to give honest and unbiased feedback, good or bad. Love the iron.