Iso Professional Turbo Silk Tourmaline Io Straightener!

I am African American so it's been hard trying to find a flat iron that can tame this hair. I was going to puchase a Sedu for $150, but decided to give this a try because I'd spend this much at the beauty store for an average iron. This iron has gotten my hair much straighter than anything I have experienced. Plus it has cut down the time it takes for me to do my hair. My hair is left shiney and soft. You can also curl / spiral curl your hair. At $40 this is a steal...I'm thinking about ordering another one just in case!!!

This is a great flat iron, I bought mine at the mall for $80. I have tried the CHI and think ISO is better. My hair feels great after I straighten it and it looks shiny too. This is a great buy!

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I ordered this product because of the unbelievable price of 48 dollars, it retails for more than 250 dollars on manufacturers site. I also had one of a different color and used it every day and it did a great job and never damaged my hair. Only problem was it only lasted a little over a year. The one I bought on this site worked awesome also, but only lasted 4 months. Both of these straighteners quit heating up completely. They offer a warranty, but of course this wasn't covered. So as for recommending it's hit or miss, absolutely great product just doesn't last.

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Not as good as i expected to be, considering other people thought it was. But not bad for $40.

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I received this product quickly and was extremely happy with it for the time that I owned it. I only owned the product for six months and during that six months the straightener turned on and heated very quickly and my hair straightened nicely. I did notice that since it did get so hot it caused more breakage and damage than my other hair straightener. Everything was great with this product until this week when the straightener would turn on, but I would have to turn the cord to get it to work and then on Friday the whole thing just stopped working. If I pay extra money for a product I expect it to last longer than six months. I would not recommend this product to anyone else.

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