Sedu Ionic Ceramic Pro Flat Iron, 1 Inch, Black

Ever since I discovered ceramic flat irons about ten years ago, I haven't been able to live without one. I've tried so many different brands from Chi to Fhi to Hai to Solia and Sedu... Each has its own benefits and detriments. The honest truth about all of them, though, is that none of them last more than a couple of years. The wiring goes out or the casing cracks. Or they just die. Either way, no matter which brand you choose, unless you're the most careful person on the planet, you aren't going to have this iron forever.

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That said, the Sedu Ionic Ceramic Tourmaline Flat Iron is far and away the best iron out of all of those choices. Even if it won't last forever, why not use the best in the meantime? And, I can assure you, this is definitely the best. I've replaced this iron three times for a reason.

The first thing I noticed right out of the gate with the Sedu was how shiny and smooth my hair looked immediately after use. I've seen a little bit of that with the Hai and the Solia before, but those results don't compare to the final product with the Sedu. Very beautiful. And my hair really did look so much healthier than it had before. It was a very pleasant surprise.

Another bonus, and probably the most important one to me, is how quick I can work with this iron. I have long thick hair that sits about four inches below my shoulders. With the Solia it had taken me at least a half hour to straighten all my hair and I would have to iron out each section repeatedly. This was not the case with the Sedu! This iron was perfectly almost every single time on the first pass and, if not, I would only need to make a second quicker pass to fix anything I missed the first time. All in all it takes me less than 15 minutes to straighten my full head of hair, which is reasonable. I usually am under a time crunch in the mornings on my way out the door and this makes everything so much faster. I appreciate this aspect more than any of the others.

I went back to Sedu after two years of using a cheaper Solia iron and, by the time I went back, my hair had sustained some pretty serious damage. I was forced to chop off the bottom four inches to allow for new, healthier ends to grow. Since using the Sedu again I've seen my hair damage cut down exponentially. Split ends are few and far between, thank goodness. And in the long-term that makes a huge difference to me.

The results of straightening with the Sedu also tend to last longer than those with other flat irons. Usually I can do my hair in the morning, go outside, go to school, go to work and get home and my hair will be just as straight as it was after I finished it in the morning. I've been disappointed with the longevity when I had used the Solia, so this is definitely a big step up.

Now, one of the detriments: the build. This iron is very light. While that is great for portability, it does feel more delicate than most others out there. The plastic doesn't weigh a lot and this can't take too many falls off the bathroom counter before the casing will begin to crack. You have to be much more careful with this iron than you might have to be with other heavier brands of irons. Also! Do NOT wrap the cord around the body of the iron after use. The wires at the base of the iron will bend/snap/fray so you must be careful not to wind them up.

Also, if you're looking to curl your hair with a flat iron, this one is not idea. It does not have a rounded barrel and it would be impossible to avoid those awkward kinks that look out of place. If you're looking for an iron to curl, try Sedu's clipless curling iron or maybe their Revolution hair straightener.

This is without a doubt my favorite flat iron and I wouldn't go without it. Even at a steeper price tag than some others, this iron is worth its weight in gold.

I bought this flat iron 4 YEARS AGO! It has been amazing. I'm African American with relaxed hair and this product has allowed me to "stretch"out my relaxers to every 3-4 months. It has been well worth the money. I have thick coarse curls and so it definitely works better on the chemically treated portion of my hair. Because of that i dont see myself going natural, but much respect to those women who have. Overall I have reduced the amount of heat I use on my hair so I don't have as much damage.

Side note: No cord issues here!

Buy Sedu Ionic Ceramic Pro Flat Iron, 1 Inch, Black Now

The Sedu Flat Iron does a great job of straightening, smoothing, and protecting hair. However, I purchased my flat iron in the end of November, and today, the beginning of March, it stopped turning on completely. It worked well for three months and is now completely useless. I wish they had a warranty or refund policy.

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I just ordered this product (new) from Folcia in October 2012 and it hasn't even been 6 months and it has stopped working. As soon as a turn it on I begin to use it and as soon as I am done I turn it off. It is never left on without use.

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Had the 1 1/2 inch flat iron so downsized to this and it is awesome! I love Sedu so much i bought this on as a back up for traveling!